The penny has finally dropped. When blogging you are only as good as your last post or your first page. Especially for those people who drop in unexpectedly. You may well have written something - once - that was quite profound, witty, clever, controversial or beautifully crafted [maybe a few postings ago]. But if your last postings have been mediocre then those chance passing strangers just wont stop long and will not be back again. So to build an audience of readers thirsting for more then each and every post needs to be spectacular or amusing in some way. Or your page set-up needs to entice them to explore further .... so if you are just setting up like Merry here, and are faffing around with enticing colour schemes - then play on - it is important.
I've just found another blog that I'll be adding to my reading list - and maybe adding it to my sidebar later. It's all very interesting meeting so many new people every day. At least this next winter will be less dreary than the last with so many interesting blogs to read. Thank you, to you all.